Two markets owners weigh against each other constantly, and nobody publishes the numbers side by side. Here they are. Every figure below is built on nights actually sold, never on an occupancy percentage, and every figure is shown in euros on both sides so the comparison means something.
| What we measure | Bali | Phuket |
|---|---|---|
| Nightly rate, high season | €240 | €270 |
| Nightly rate, low season | €100 | €110 |
| Nights sold, high season | 120 | 110 |
| Nights sold, low season | 100 | 90 |
| Total nights sold per year | 220 | 200 |
| Gross annual income | €38,800 | €39,100 |
| What an agency takes | 25% | 25% |
| Net, self-managed on a platform | €32,800 | €33,000 |
| Net, through an agency | €29,100 | €29,300 |
All figures on this page are shown in euros, on both sides, so the two columns can be compared. The individual market pages show local currency.
Bali sells 120 nights at €240 and 100 outside the peak. Phuket sells 110 at €270 and 90 outside it. Neither of these markets is fragile, which is unusual and worth saying out loud. Both sell a high number of nights across a long season, so a bad month is a dent rather than a disaster. That is a very different asset from a Mediterranean or Alpine villa whose entire year rests on two or three weeks, and it is the strongest argument this page can make for either of them.
Because it is the most misleading number in this business, and it is the one every other site quotes. An occupancy rate of 50% sounds moderate. Multiply it by 365 and you have implied 182 nights sold. A seasonal villa does not sell 182 nights. It sells the weeks people want and stands empty the rest of the year, and nobody is even trying to rent it in November. The occupancy model overstates seasonal markets by roughly a factor of two. We count nights actually sold, and nothing else.
An agency in either market takes about 25% of what the guest pays, before a single bill is settled. Manage the villa yourself on a platform and you lose about 15.5%. On these numbers that is €32,800 net in Bali and €33,000 net in Phuket, self-managed. The fees also stack: an agency that then lists your villa on a platform hands the platform its cut too, and total commissions above 40% are common.
The Phuket figures were confirmed by an operator who ran villas there, set the prices and paid the staff. The Bali figures are still our estimate, built from comparable markets and public rate data, and we say so rather than pretend to a certainty we do not have. If you own in Bali, tell us what you actually earned and this page gets better.
Three questions and we will tell you what yours specifically can earn, not what the market average earns. Free, and free permanently.
Estimate my villa →They are close enough to call it level. A 4-bedroom villa grosses roughly €38,800 a year in Bali and €39,100 in Phuket, a difference of about 1%, which is smaller than the difference between a good operator and a bad one in either market. Choose on purchase price and on how much you want to use it.
About 220 in Bali and 200 in Phuket, on our benchmark. Nights sold, not occupancy. We never quote an occupancy percentage because multiplying one by 365 flatters a seasonal market by roughly a factor of two: the villa is not on the market for most of the year, and nobody is trying to sell it in November.
This page cannot tell you, and anyone who claims it can is selling you something. Rental income is one half of a yield. The purchase price is the other half, and it varies more between two streets than it does between two countries. A high gross on a very expensive property is frequently a worse investment than a modest gross on a cheap one. Get both numbers before you decide.
About 25% in Bali and about 25% in Phuket, of everything the guest pays, before a single bill is settled. Self-managing on a platform costs about 15.5%. Nobody publishes these figures because every party in the chain benefits from the owner not knowing them. Our team has worked both sides of that trade, which is how we know.
Estimates are based on destination benchmarks and property attributes, not on a formal appraisal. Amounts are shown in local currency using approximate conversion rates. Actual results depend on marketing, pricing strategy and seasonality. Last updated 14/07/2026.