We tell owners the number, even when it disappoints
Every published benchmark in this industry is optimistic, because everyone who publishes one is trying to win a mandate. We are not. So we can afford to be accurate, and accuracy is the only thing we sell.
The problem with every number you have been given
What you are usually told
Ask an agency and you get a figure designed to make you sign. Ask a data platform and you get an average that blends a studio in the old town with a staffed estate on the headland. Ask the internet and you get an occupancy percentage, the most misleading number in this business.
What we tell you
One number, for your specific market, built on nights actually sold. Conservative on purpose, with the reasoning shown, and the specific things that would move it upward, most of which cost nothing.
Here is why occupancy lies. A rate of 50% sounds moderate. Multiply it by 365 and you have implied 182 nights sold. In Saint-Tropez a villa sells around 45 nights at the high rate and perhaps 10 more outside the peak. The occupancy model overstates that market by a factor of two, and it does the same to every seasonal destination on earth.
We count nights actually sold, and nothing else.
Saint-Tropez. 45 nights at roughly 1,900 euros, plus 10 nights at roughly 650. That is about 92,000 euros gross for the year. Not 193,000, which is what the occupancy method produces, and which is the number most owners have been quoted at some point. One of those two figures is going to shape a very expensive decision.
What the estimator actually does
The market, not the country. Phuket and Koh Samui are two islands with inverted monsoons and different guests.
Villa or apartment, and how many bedrooms. Five to six bedrooms is a category change, not a bigger house.
Standard, premium or exceptional. This moves the number more than every amenity combined.
That last answer matters most: two four-bedroom villas in the same town can be 1,170 and 9,376 euros a night, and the difference is the view, the address and the service included. We match your answers against the benchmark we hold for that specific market, then send you a report with the range we believe your villa sits in, the reasoning behind it, and the specific things that would move it upward. Some cost money. Most do not.
What we know, and where we are still guessing
Of the 44 markets on this site, the ones worked directly by an operator who set the prices and paid the staff are the ones we are most confident about. The rest are regional benchmarks built from comparable markets and public rate data, and we label them as such. We would rather show you an honest gap in our knowledge than a confident number we invented.
There is also a segment nobody can see, and we would rather say so. The villas sold privately through agencies, at seven, eight, nine thousand euros a night, never appear on any public platform. No database in the world holds them. We are building the only one that will, from owners who tell us what they actually earned. If you are one of them, that offer is open.
How we are paid, in one paragraph
Never by you. When an owner decides they want help renting the villa properly, we introduce them to a channel manager, a property management platform, or an insurer. Those companies pay us a commission. That is the entire business model, and it has one obvious weakness which we will name before you do: it gives us an incentive to send you to a partner. It does not give us an incentive to inflate your estimate, because an owner who was promised 200,000 and earns 90,000 never trusts us again, and never clicks anything.
Our numbers are conservative on purpose. Being right is worth more to us than being flattering.
Start with the number
Three questions. Free. And a report we would be happy to defend in front of you.
Estimate my home →Last updated 28/07/2026.