What letting a luxury villa really costs
Owners fixate on the gross, the big headline number. What lands in your account is the net, and the gap between the two is wide and predictable. Here is where the money goes before it reaches you, so the estimate you trust is the one after these costs, not before.
The cut, the staff, and the marketing
The largest lines are the management or agency cut (often twenty to thirty percent at the top of the market), the staff a serviced villa requires, and the marketing and photography that keep it booked. None of these are optional at the luxury level: a top villa without service and images is not a top villa, it is an expensive empty house.
The void weeks nobody prices in
The most underestimated cost is the empty calendar. A seasonal villa sells its season and sits the rest of the year, and those void weeks are the difference between a gross that looks spectacular and a net that is merely good. This is exactly why we count nights sold rather than occupancy, set out in how many nights a villa actually rents.
Wear, turnover, and the honest net
Then there is wear: linens, the pool, the garden, the small repairs a high-turnover luxury property needs to stay at its rate. Add it up and the net is well below the gross. An estimate that hides that gap is selling you a dream. Ours is explicit about it, and it is free to run. The principle behind it is in what we do.
Now do it for your villa
Three questions. Free. On nights sold, never occupancy. And a number we would defend in front of you.
Estimate my villa →Published 15/07/2026. Figures generated from our live benchmark data and updated on recalibration.